Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

OCTOBER 22, 2019

Review the design of the Website : The marketers must review the website design & decide whether the quality of content displayed there helps in optimizing the users’ experiences. Focus on Niche-Specific Content : The marketers must be using content that resonates with the pain-points & the search queries of the prospects.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Seismic

SEPTEMBER 8, 2019

” Using technology, data, and predictive analytics will guide informed and efficient interactions that are mutually beneficial to prospects and vendors. Using an en masse strategy and generic content poses the risk of losing potential sales opportunities. The realization that CX can be a competitive difference.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. The more obvious benefits of technographic data – for example, a SaaS marketing content provider knowing that a prospect has a particular marketing automation solution – don’t need spelling out.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

JULY 12, 2019

While a major chunk of the marketing budget is meant for advertising, which in turn, is subject to many changes to keep abreast with the dynamic requirements of the industries, marketers need to make it obligatory to analytically quantify the endeavors of their omnichannel marketing. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 23, 2019

The audience data of Informa Engage is comprised of 30 million qualified B2B decision makers who engross with highly reputable & awarded editorial content by Informa along with the white papers, webinars, in-person events & intelligence tools.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

SalesIntel

SEPTEMBER 21, 2021

To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. You may want to ask for a phone number, based on your buying cycle and whether or not you have gained their confidence, but each extra field decreases your form conversion rate.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

APRIL 3, 2020

B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows. The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

SalesIntel

OCTOBER 16, 2023

Targeted content and messages help people feel more connected with one another, and with brands. Social media allows brands to become more visual through content curation, and leveraging consumer data to better understand customer needs, while creating tailored solutions.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

JULY 9, 2019

The other challenges with Account-Based Marketing include qualitative & quantitative measurement of ABM undertakings (Account-Based Analytics) & challenges associated with personalization & customization of the ABM campaigns; besides, deciding on the percentage of the core marketing budget to be set aside for ABM initiatives.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45