Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Questions to ask vendors.

Enterprise Management 81

Enterprise Management Marketing Management Vendors RFP 81

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Pricing: $79/$159/$299 per month; enterprise pricing by quote. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 103

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

TrustRadius Marketing

JULY 30, 2022

IT infrastructure monitoring is critical to the successful operation of any enterprise. This introduces the idea of IT infrastructure monitoring solutions. These solutions accurately track the health, availability, performance, and resource utilization information for each component in your network.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Service 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. businesses were forecast in 2020, according to BIA Advisory Services.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 93

Enterprise Management Marketing Management Fulfillment Training 93

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Better Inputs. Better Outputs.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

TrustRadius Marketing

NOVEMBER 9, 2022

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. ” How can AIOps Help Your Business ? What is AIOps?

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

SmartBug Media

DECEMBER 15, 2021

The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. Brandlive for virtual communications and event experiences.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Thinkers360

MARCH 31, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

chiefmartech

APRIL 21, 2020

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. Operations Orchestrator (MAESTRO) — a marketing technology and operations leader. Marketing Maker (MAKER) — a marketing developer who builds sites and apps.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Optinmonster

DECEMBER 18, 2023

Transactional emails are a pivotal part of running any online business. In order to ensure these emails go through successfully, you need an SMTP service. SMTP services offer an easy and secure solution to this problem. What sorts of emails do you need an SMTP service for? WordPress relies on PHP to send emails.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

DivvyHQ

MAY 29, 2019

In terms of content marketing, this is particularly true. New research released by the Content Marketing Institute in February 2019 confirms this. This results in a disjointed content marketing program, one that is reactive and incoherent rather than harmonious and effective. Nothing good ever came easy.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. The vendors respond.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Marketing Management 120

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a cloud software company might provide enterprise storage in partnership with another tech company.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Thinkers360

APRIL 20, 2024

Join Enterprise Lite to work with all of these Retail influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110