Remove budget
Remove Analytics Remove Trade Show Remove Trends Remove Twitter
article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Better metrics.

article thumbnail

How to Create an Infographic From Start to Finish in 5 Steps

KoMarketing Associates

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. The biggest surprising trend for me this year was in social – the networks themselves. In terms of trends, I believe B2B mobile is an under-appreciated trend that has more traction than data indicates.

Tactics 120
article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

article thumbnail

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100
article thumbnail

Marketing Content That Sells

The Effective Marketer

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

article thumbnail

12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

What combination of tools and which platforms you go with will depend on your company needs and of course, budget. Google Analytics (Reporting, Data). Naturally, I had to include Google Analytics into this list. While there are other analytic tools out there, I always come back to this one the most.