The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

PureB2B

MAY 28, 2021

Statista says that the industry has grown into a $1.451 billion industry , trending even more as COVID forced many business processes—including sales—to shift online. Digital Sales Trends. At the same time, consider the following trends of the digital sales tools today which just might sharpen your sales team’s competitive edge.

Work Management 68

Work Management Trends Marketing Management Conversion 68

PureB2B

MAY 28, 2021

Statista says that the industry has grown into a $1.451 billion industry , trending even more as COVID forced many business processes—including sales—to shift online. Digital Sales Trends. At the same time, consider the following trends of the digital sales tools today which just might sharpen your sales team’s competitive edge.

Work Management 62

Work Management Trends Marketing Management Conversion 62

Marketri

APRIL 17, 2024

Should you keep pouring lots of money into those same trade shows every year? CEOs want marketers to use data analytics for three purposes: To drive decisions on where to allocate their marketing resources, continually optimize their marketing campaigns, and measure the results with confidence. Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Vision Edge Marketing

MARCH 30, 2021

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. The article reiterates “the continuous pressure on CMOs to demonstrate how they are driving overall business performance.”

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Marketri

APRIL 4, 2024

The role of the Swiss army knife marketing generalist could one day soon be obsolete because of the trend towards hyperspecialization. Marketing automation software is meant to help companies scale their marketing function and improve reporting and analytics. When all its functionality is used, there’s a clear ROI.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Heinz Marketing

OCTOBER 12, 2018

From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. To help you make sure your B2B marketing strategy is on-point come the New Year, check out our list of the 6 essential marketing trends for 2019. Voice search is key.

Trends 88

Trends Marketing Automation Services Top of Funnel Paid Search Agency 88

Martech

JANUARY 9, 2023

However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics. These include, but are not limited to, website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 123

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Webbiquity

OCTOBER 15, 2019

Metrics enable you to understand where you are at, what the trends are, and what’s working (and not) to help decide what to do more of, less of, differently, or not at all. As your startup grows, you can utilize more sophisticated web analytics tools like Klipfolio , PaveAI , or Supermetrics.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Navigate the Channel

AUGUST 28, 2023

RELATED: The Housing Trend—Where Does Your Market Stand? Cognitive studies prove that, in B2B sales, there needs to be an emotional attachment beyond analytics, even after the non-contact years of the pandemic when we all became accustomed to little-to-zero personal contact. FAQs What is sales enablement?

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

B2B Digital Marketer

DECEMBER 7, 2023

Implement Robust Lead Tracking and Measurement Systems Use CRM and analytics to track leads and connect data to cost per closed lead (CPCL). Review and Adjust Strategies Regularly Continuously audit and adapt strategies in response to market trends for optimal lead value maintenance. It might be new, but it’s crucial.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 52

sagefrog

NOVEMBER 14, 2023

Market Research: Gain insights into market trends and emerging needs within your target industries. Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Kaon

MARCH 12, 2019

Which trends in the 3D interactive sales and marketing do you foresee in 2019? The use cases (such as showing a new blood analyzer in your prospect’s lab in AR, or getting a customer’s full attention in a VR experience in a trade show) are compelling. How can marketers move towards becoming mobile-first in 2019?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

ClearVoice

OCTOBER 27, 2023

Advanced targeting capabilities, real-time engagement, cost-effectiveness, diverse content potions, detailed analytics, etc., Rather than making assumptions about marketing effectiveness, companies now rely on insights from their analytics tools to make smarter business decisions. Social media marketing.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Vision Edge Marketing

OCTOBER 18, 2018

Can you harvest data from combing competitor websites, company reports, customer reviews, analyst market reports, trade show material, and other information in the public domain? It can also help you stay abreast of trends and changes, or decide whether to invest in new product development.

Work Management 183

Work Management Analysis Validation Marketing Management 183

SalesGrape

NOVEMBER 19, 2023

Through direct conversations with pharmacies, pharma representatives gain firsthand knowledge about emerging trends, competitor activities, or changes in patient needs. These insights enable pharmaceutical companies to adapt their strategies proactively and stay ahead of the curve.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. Although, we certainly tried.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. The Bottom Line.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Plan for predictable trends. Use your analytics to see where engagement potential lies. Play 2: Lean into change.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

NuSpark Consulting

MARCH 24, 2019

Outline industry trends. Proofread your white paper thoroughly, add some compelling images, graphs, and analytics that prove your point, and get a graphic designer to set it up in a way that’s easy to read and refer to. Printing high-quality copies for trade shows, to help raise awareness of your product and build thought leadership.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

ClearVoice

OCTOBER 27, 2023

Advanced targeting capabilities, real-time engagement, cost-effectiveness, diverse content potions, detailed analytics, etc., Rather than making assumptions about marketing effectiveness, companies now rely on insights from their analytics tools to make smarter business decisions. Social media marketing.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Valasys

NOVEMBER 28, 2023

Influencers can also provide valuable insights into the preferences and trends of the Metaverse audience, helping brands tailor their offerings more effectively. These collaborations allow brands to tap into established communities, gaining visibility and credibility through association with popular Metaverse figures.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Storytelling Loyalty 40

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As has been the trend throughout 2020, video remains the content format audiences are most likely to consume. And if something’s not working, use data-driven analytics to tell you when to change course.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Navigate the Channel

MAY 19, 2023

What trends and patterns are at work? Your own website’s analytics, Google analytics, CRM systems, industry and trade research reports and publications, reviews (including any bad ones), trade shows and surveys. Map out the journey of your last 10 customers. What do they— and their journeys—look like?

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. However, certain marketing technologies called sales enablement platforms can help marketers to do just that.

Digital Asset Management 98

Digital Asset Management Enterprise Management Work Management Marketing AI 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 6 min read 7.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Adobe Experience Cloud Blog

APRIL 13, 2017

More Than Just a Trade Show Floor. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. The conference app also makes it easy to reach out to partners ahead of time to set up one-on-one meetings. There’s more than meets the eye in the Expo Hall.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Sprout Social

SEPTEMBER 12, 2022

We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Full Blast Creative.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

B2B Marketing Directions

MARCH 13, 2022

Outlook for Advertising, Marketing and Data 2022: The Rally Will Continue by Winterberry Group Source: Winterberry Group Spending estimates and forecasts for twenty media/marketing channels A review of trends that will shape the U.S. In 2020, marketers and event sponsors and planners pivoted quickly to make many of their events virtual.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52