B2B Marketing Traction

AUGUST 9, 2013

Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. New media marketers are heavy into marketing analytics that show results – or lack of results. I loved it and drew some parallels with B2B marketing.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 26, 2012

Book a Flight, 2.) Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. I believe a study had been done and the researchers found that website visitors could only handle three options on one page.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100