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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Case studies and best practices.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Analytics is the new marketing creative!

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Use case studies to demonstrate tangible results. Copyright © 2010 Tiecas, Inc. It is all about the customer and not you and your company.

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Freelancers, Don’t Self-Destruct With These 10 Bad Professional Networking Behaviors on Social Media

ClearVoice

I recruit on a dozen Facebook groups, send people DMs on Instagram, post on Twitter, and have even been known to text complete strangers if I’m on a deadline. But I don’t want to see evidence of you living your best life when I’m on deadline and you haven’t signed and returned our deal memo. Fewer than 20 have responded. follow her.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Startups, however, need to take these practical constraints even more seriously. Resources, assets, and capabilities: How many patents and copyrights do they have? What types of content and topics perform best? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Startups, however, need to take these practical constraints even more seriously. Resources, assets, and capabilities: How many patents and copyrights do they have? What types of content and topics perform best? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix.