Analytics B2B Opt-in ROMI 
Valasys
JULY 12, 2019
Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.
Valasys
JUNE 24, 2019
Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon. Social Marketing:
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Valasys
AUGUST 1, 2019
Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.
Valasys
OCTOBER 10, 2019
Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).
Valasys
SEPTEMBER 16, 2019
Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.
Valasys
SEPTEMBER 10, 2019
B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.
Valasys
AUGUST 19, 2019
The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. However, to build an effective lead generation strategy, one needs to start from the basics.
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