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The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo. 2) HubSpot.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank.