Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. MORE >>

In my latest article for the Content Marketing Institute, A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors , I show how monthly "newsy" emails can keep sales reps and distributors in the loop with regard to new content and marketing strategy. When prospects call about my SEO services, I always ask if they're running a pay-per-click (PPC) campaign. Research has proven that SEO and PPC go hand-in-hand as each supports the other in various ways. Like SEO, PPC is dynamic -- meaning things change all the time. MarCom Strategist Newsletters MORE >>

Search engine optimization (SEO). As we can see in the above chart, SEO was rated as very effective by a third of marketers, and this tracks with Hank’s experience. Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Lead Generation Email marketing lead generation SEO universal lead definitionHere is what the data says…. Click to enlarge. Email Marketing. part 4. MORE >>

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Google, newsletter), campaign medium (i.e., MORE >>

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results." Any type of marketing copywriting is a blend of art and science. dare ya. MORE >>