Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. With luck, this will mean new attention to workplace policies and management practices, something many firms have handled poorly in the past.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

FEBRUARY 7, 2016

I can easily come up with a good story to explain it: marketing technology has reached a new maturity stage where the data needed for good attribution is now readily available, the cost of processing that data has fallen far enough to make it practical, and the need has reached a tipping point as the complexity of marketing has grown.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2012

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. You’d show the best ones in between speeches or on a loop in the exhibit hall.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. I actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2012

This is actually a pretty minor difference, since in practice most companies will both maintain a central customer database with key profile information and make direct connections to other systems for details such as transactions. The approach to content is a more significant distinction.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. The best I could do was take a whirlwind tour of the system and capture some screenshots. Each group can also have a parent organization, member log-in, physical location, custom fields, and its own settings for email, event, and drip campaign practices.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120