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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. Because millennials stand to gain $68 trillion in wealth by 2030, becoming the richest generation ever. But millennials don’t have the greatest relationship with financial institutions. What should your marketing team do?

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Yext Content uses AI to improve automated data cleaning and content-generation workflows. Get MarTech!

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What Is Demand Generation?

ClearVoice

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic.

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The Top 6 Benefits of Content Automation

DivvyHQ

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Before we dive into the benefits of content automation, it’s vital to understand what you can automate.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

As an ABM platform being used by many large corporations, xiQ allows frequent and personalized delivery of campaigns that generate more than 10x engagement and higher lead conversions. . xiQ offers a built-in CMS to store and distribute your marketing collateral across multiple channels. Intelligent Analytics .