audience 
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. An updated website serves them well as a point of reference.
Industrial Marketing Today
JANUARY 26, 2010
It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence.
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Industrial Marketing Today
JUNE 29, 2010
In the later stages, supplier Web sites and catalogs are the most important information sources. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Analytics is the new marketing creative!
Industrial Marketing Today
OCTOBER 26, 2009
The above two web analytics are not mere statistics for your webmaster. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. They have a direct impact on your bottom line.
Industrial Marketing Today
AUGUST 24, 2010
You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. Then you’d put that person in front of the audience and check with them.” Install site analytics, the free Google Analytics is a good start.
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