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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40
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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

SEM 40
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. Here’s How PPC Can Cut Into Your Organic Traffic.

PPC 270
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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land.

Adwords 100
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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. How can you calculate the potential advertising value of AdWords before making a costly investment? Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20
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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

There are all sorts of new and impressive analytical tools that can help one read and digest data. In this article from Hootsuite , who license social listening tools, they tout social listening as a way to look “beyond the numbers to consider the mood behind the data.” And in many cases, that is better than doing nothing at all.