B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Marketing Soapbox analytics b2b marketing results'

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MAY 2, 2014

This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics. As of 2012, CMOs’ tenure grown to an average of 43 months.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 27, 2012

Writing and positioning content on web pages is very different from writing copy for articles or print pieces. Tools like Google Analytics Content Experiments facilitate this. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

DECEMBER 15, 2011

Use a website analytics to track downloads and visits. If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Here are some ideas for how to identify what content you should create. Leverage the most popular page topics on your site.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100