Analytics API Multi-Touch Attribution Studies 
InsightSquared
APRIL 12, 2018
This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? While they may offer reporting and analytics as part of their platform, this is not a core capability.
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We
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Martech
JUNE 8, 2022
Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. This new identity landscape is changing daily, with newcomers, consolidations and integrations happening everywhere.
Online Marketing Institute
NOVEMBER 8, 2010
Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.
Convert
MARCH 21, 2023
When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It also helps you reveal bugs and understand what visitors are most interested in.
chiefmartech
OCTOBER 30, 2016
I do not believe in marketing “attribution”. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Attribution will not happen because: There is no common timeline.
SnapApp
FEBRUARY 13, 2018
Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. According to a 2015 study by Lewis , just 9% of marketers worldwide will not increase spending on multichannel marketing. Deeper analytics. Every channel and touch point provides customer insight. The solution?
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