Biznology

JUNE 6, 2018

– No conversion signal to Google Analytics or AdWords. During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. Some CRM vendors make API access a profit center while others lack an API.).

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Trends.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

APRIL 18, 2018

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It is kind of creepy for Google and others to share our search histories with affiliate sites that cue into our cookie profiles to display ads about our search histories. To be sure, it is complicated. It’s the content.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

JUNE 28, 2012

It’s not much different from what I observed in the late ’90s with Web Analytics. Even Converseon is responding to this need by offering an API that anyone can hook up to for adding insights to their data. Technology only takes you so far before you need to invest in people that know how to analyze the data.

Social Media 80

Social Media Tools Media API 80

Biznology

DECEMBER 15, 2015

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MAY 17, 2012

The look and feel of a Google Search or a Facebook is dead simple and somewhat inelegant, but is very efficient. Your corporate search tries to follow Google and rely on cross links to establish relevance, but you don’t have enough cross-links in your intranet to make that ranking meaningful.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80