Single Grain

JULY 6, 2021

Around 75% of people agree that search engine ads help them find the information they are looking for, and PPC ads are one of the best ways to reach customers at different stages of the buyer's journey. Some years of relevant experience managing PPC campaigns might be an added advantage, but make sure they are aware of the current trends.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. Does anyone learn RFM and lifecycle analysis with their marketing degrees anymore? What behaviors are we talking about?

Social Media 124

Social Media Work Management Marketing Management Media 124

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Heinz Marketing

DECEMBER 11, 2017

Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Single Grain

APRIL 29, 2021

Public relations is one of the best ways to build a solid online reputation for your business. Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT. PPC ads are an impressive way to reach target audiences at different phases of the buyer journey. Competitor analysis.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. The really "good stuff" comes from deeper market and customer analysis over time. leeodden Indeed, never underestimate the value of analytics and click path analysis. It's generous of you to give this stuff away. leeodden Thanks Marty.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Did you perform the exact same analysis?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Bluetext

MAY 8, 2023

PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. DMP (Data Management Platform) A platform used for organizing and managing data for targeted advertising and audience analysis. OOH (Out of Home) Advertising that’s displayed in public spaces like billboards and transit ads.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Single Grain

JUNE 15, 2022

Cultivating an excellent reputation means examining every part of your digital marketing and branding strategy , from your PPC campaigns to your blog content in order to determine how you can make the right impact on your target audience. With so many factors to consider, managing a positive reputation is often a full-time job.

Paid Search Agency 105

Paid Search Agency Enterprise Management Work Management Marketing Management 105

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Although, this analysis is from 2+ years of posts.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. Jay Baer offers an interesting analysis at Convince and Convert. power to the people ? power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

AUGUST 10, 2010

Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Single Grain

FEBRUARY 24, 2023

They’re also a creative agency that does extensive keyword researc h for your specific industry and perform ongoing analysis of your competitors to discover potential gaps. They elevate your paid promotion strategy with exceptional PPC management skills.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Valasys

NOVEMBER 5, 2018

The process of identifying why visitors are not performing a preset goal and working on those numbers after a comprehensive analysis is called Conversion Rate Optimization. Pay-Per-Click (PPC). Your content needs to have a problem versus solution angle to it which will increase its usefulness in the eyes of the customer.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Single Grain

AUGUST 15, 2023

They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click. Their Public Relations (PR) team has contacts with industry-leading media platforms and influencers to help you acquire trusted and relevant media mentions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

conducting in-depth competitor analysis. They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click. Their Public Relations (PR) team has contacts with industry-leading media platforms and influencers to help you acquire trusted and relevant media mentions.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Webbiquity

SEPTEMBER 10, 2012

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Emily Gonzales. EmilysHere. Lee Anne Orange. kathysacks.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Emily Gonzales. EmilysHere. Lee Anne Orange. kathysacks.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

AUGUST 24, 2022

Hiring an in-house PPC marketing team would cost more since you will need a skilled team of PPC experts, content writers, and analytics professionals to effectively manage your campaigns. Working with seasoned professionals who know your industry will accelerate the output of your PPC campaigns, leading to more revenue.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! link] loved the example and the analysis. Are people serious? A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? I really appreciate case studies on companies who are really getting social media right.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Directive Agency

APRIL 28, 2017

By many, SEO is considered the more long-term, cost-effective alternative to PPC. These longer-timeline projects include strategies like brand building, demand generation, public relations, content marketing, and many more. For example, a search user typing “What is PPC?”

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Single Grain

JULY 5, 2023

Describe how to perform a thorough keyword research analysis to uncover long-tail keywords and topic clusters for content creation. Technical SEO Prompts: Provide an in-depth analysis of the core web vitals, their significance in the 2023 SEO landscape, and actionable tips to optimize them. How do you write a competitive analysis?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117