B2B Marketing Directions
NOVEMBER 7, 2020
In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget. to measure and analyze the economic landscape of content marketing. Content Marketing Spending Borrell's analysis found that U.S. companies spent $64.3
Webbiquity
APRIL 10, 2018
An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%).
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The Effective Marketer
FEBRUARY 10, 2011
Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge.
ClearVoice
MARCH 19, 2020
A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Third is targeting the right people.
NuSpark Consulting
NOVEMBER 10, 2013
Leads don’t happen overnight, especially if your marketing budget is moderate. The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Content Plan. Content Audit.
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