PureB2B

MAY 19, 2022

As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks. Marketers can find a person’s company, experience, and position directly on their profile page. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts. Ready to get your ABM campaign underway?

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

DealSignal

SEPTEMBER 7, 2021

Tip #1: Analyze Past Performance The pandemic pause means that past performance isn’t necessarily the indicator it once was for future planning—but analysis is still a valuable tool as you plan a path forward. Consider your company’s current position in the market, and where there is room to expand.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

DealSignal

AUGUST 26, 2020

By extending lead enrichment automation to include Bombora’s Company Surge data, DealSignal will provide revenue teams valuable insight into whether a buying committee is forming or one curious person just happened to download some content. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Zoominfo

JUNE 25, 2021

Number of emails sent helps companies understand the number of prospects discovered per number of emails sent. While the number of connections made can point to overall success, the number of attempts made reflects a rep’s ongoing effort to succeed and gives room for analysis of areas in need of improvement.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Zoominfo

JUNE 25, 2021

Number of emails sent helps companies understand the number of prospects discovered per number of emails sent. While the number of connections made can point to overall success, the number of attempts made reflects a rep’s ongoing effort to succeed and gives room for analysis of areas in need of improvement.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Personalize content and confidently connect with in-market buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Your ICP identifies the customers you should target and allows you to exclude companies that don’t meet your criteria. Satisfied customers are more likely to stay with a company and less likely to churn. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Your ICP identifies the customers you should target and allows you to exclude companies that don’t meet your criteria. Satisfied customers are more likely to stay with a company and less likely to churn. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Aberdeen

JANUARY 22, 2019

When you use intent data to do a look-back analysis of the opportunities that you have won or lost, you can begin to recognize patterns. Even if your ads are not attracting clicks, if they are driving traffic from in-market buyers to your site, that is a win. Intent data has myriad applications. What do you think?

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80