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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How much budget you allot to design and development. Bounce rate. Time on site.

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How to Make Your Website Accessible for ADA Compliance

seo.co

To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. The Winn Dixie website didn’t “pose an intangible barrier” preventing the plaintiff from accessing the goods and services offered by Winn Dixie in their brick-and-mortar storefronts. Frustrated/alienated visitors.

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8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

Here we look at tools that may help to support your content process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Related: 2.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? View the source code for any website by going to View > Developer > View Source. Okay … that’s enough of the fancy developer speak. type" : "Organization", "name" : "HubSpot". Vocabularies.

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The Potential Impact of Gen Z on SEO

Moz

However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. Zoomers working as SEOs.

SEO 73
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

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How to Build a MarTech Stack to Maximize Your Business’ ROI

Single Grain

In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. A MarTech stack is carefully designed to help marketers streamline their workflow, automate repetitive tasks, and run their campaigns more efficiently.