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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. Select and implement winning strategies.

Planning 223
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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The role is likely to involve designing growth strategy, customer insight and analysis, and product design. . Those with a focus on commercialization work primarily on using marketing and communications methods to sell the products/services of their company. . Important metrics you need to hit as a SaaS chief marketing officer.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Why do B2B companies need SaaS marketing? It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. Second, the pricing structure is designed to generate continuous revenue.

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How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. We’re back to Week 1 of any science class you've ever taken.

Process 28
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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

He calls out lazy marketing. In the age of “demand generation”, optimizers must grasp the nuts and bolts of brand marketing as well. She’ll give you world-class consultant-level conversion tips through her LinkedIn posts. Your analysis is always only as good as the data. But he doesn’t stop there. Nathalie Nahai.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 100
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Modern Lead Scoring – The Data Driven Approach

B2B Marketing Analytics

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively prioritize their leads based on their likelihood to convert those qualified leads into revenue-generating opportunities.