Analysis Analytics Statistics Tools 
Customer Experience Matrix
APRIL 4, 2014
It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. Interpretation.
Customer Experience Matrix
NOVEMBER 18, 2011
Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. One big need is better tagging to make video more search-friendly; others are better upload and content analysis to support user-generated content. Benchmarks. External data.
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Customer Experience Matrix
AUGUST 21, 2009
These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. If you read that list quickly, it sounds pretty much like every other marketing automation vendor. But in fact it’s a substantially broader scope than I’ve seen in other products.
Customer Experience Matrix
DECEMBER 6, 2007
Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous.
Customer Experience Matrix
JUNE 15, 2009
For example, they pointed me to SportsDataHub , which lets users analyze football statistics for $40 per year. To summarize four pages in 100 words, there are two approaches to consider: - do a cost of ownership analysis showing the savings from letting business users perform tasks currently done by IT. Perhaps one of these will work.
Customer Experience Matrix
APRIL 11, 2007
You might generalize this further to include business rules and statistical models that determine exactly which treatments are applied to which customers: when you think about it, segmentation is just a special type of business rule. I don’t mean to suggest that existing multivariate testing systems should replace operational systems.
Customer Experience Matrix
JANUARY 3, 2007
This is something customer experience management must also do if it is to move past the soft notion of “be nice to your customers” to become a serious management tool. On the other hand, marketing mix models offer much greater precision than most customer experience analysis.
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