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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. Turbo to its event analytics platform. is an AI-based video generation and analysis tool. Brightspot CMS integrated Open AI into its content management system.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

xiQ enables syndication and provides a Content Management System (CMS) to incorporate your own collateral, thereby enabling fresh content to be delivered with regular frequency. xiQ offers a built-in CMS to store and distribute your marketing collateral across multiple channels. Intelligent Analytics . Content Management System.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

Some companies come from a culture of hosting great offline events. Optimal use of the stack ensures that your company builds the best relationships and influences the industry most effectively. Optimal use of the stack ensures that your company builds the best relationships and influences the industry most effectively.