Customer Experience Matrix

JULY 7, 2017

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. This system displays the customer’s profile including a detailed interaction history and group memberships. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

JUNE 20, 2018

June 19, 2018 Google Invests $550 Million in Chinese E-Commerce Merchant JD.com Source: GlobalNewswire Just in case you had doubts that Google is serious about competing with Amazon in retail, consider this: Google just invested $550 million in Chinese e-commerce merchant JD.com.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

DECEMBER 14, 2016

Clients could also use other databases including SQL Server, Amazon Redshift (also columnar), or MongoDB, although BlueVenn says nearly all its clients use the BlueVenn engine for its combination of high speed and low cost. Next year it will add display ad audiences and Facebook Custom Audiences.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JULY 3, 2014

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. This closes a critical gap faced by email vendors trying to reach the next level.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

OCTOBER 10, 2009

Combine data from multiple sources: PrismCubed provides a wizard to connect with different data sources, including SQL Server, Oracle, CSV files, Excel and Amazon S3 logs (which earns them extra coolness points). Users can also specify whether selections made in one widget affect the data displayed in other widgets.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

JANUARY 24, 2018

Some CDPs handle very high data volumes in structured databases such as Amazon Redshift. Display Ads. This refers to interactions through display advertising networks, including social media networks. Additional configuration may later be required to access this data. This is usually done through an app ID. Audience API.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). This isn’t entirely new: even today, impressions for Web display, paid search, and paid social are auctioned to a considerable degree.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174