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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Buy 87
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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

The intent of that is to establish their brand and sell their products. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . Amazon - Initially started as a bookstore. Read more about Amazon’s road to success on our blog here. .

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Here are a few tips for getting new customers excited about your business with thank-you cards: Include a social media offer in your card. Image Source: BeHappy Here are a few tips to set up and craft your first exit-intent pop-ups: Consider which offers users would find the most enticing as they’re trying to leave.

eCommerce 200
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are also available for display.

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How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Upsell and Cross-sell.

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How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Upsell and Cross-sell.