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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Buy 87
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The age of customer acquisition 3.0

ClickZ

Managing complex, cross-channel campaigns with multiple targets, creatives, and sequences to accelerate your rate of learning will require an intelligent machine operational layer above the out-of-the-box solutions to deliver great results—or you may have to settle for being average. The post The age of customer acquisition 3.0

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Additionally, there has also been a 63% increase in cross-border e-commerce sales. Providing more concise and efficiently segmented data. Thus, helping you stay on top of your ROI and ROA budgets. This is very useful for retargeting campaigns.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon. This is why audience segmentation is exceptionally important on Facebook. higher ROAS than desktop. . . Featuring: @Jeremy3Q_CRO , @khalidh .

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Image Source: Amazon Here are a few strategies for prompting your buyers to share their purchases and spread the word about your business. Image Source: Amazon To send convincing buy again emails that encourage returning customers to shop, follow these simple tips: Manage and design your message with an email marketing software.

eCommerce 201
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are also available for display.

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How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Upsell and Cross-sell.