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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . 8 Ways Marketing Automation will Boost Your Productivity. Create Fully Automated Welcome Programs. Remember “rule of 7”?

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion. The Product.

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How to Automate and Scale Account Based Marketing

Engagio

Orchestrate is a new Engagio Product that empowers revenue teams to design and automate high-impact account-based plays across channels such as, advertising, sales engagement, marketing automation, direct mail, and CRM. Orchestrate leverages two major feature areas: Audience Management and Automations.

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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Sales Pipeline Radio, Episode 328: Q & A with Lauren Vaccarello

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What do I do?