12 Best PPC Strategies to Easily Maximize Your ROAS
Single Grain
JUNE 14, 2023
They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). By being more specific, they attract highly targeted customers who are more likely to make a purchase, leading to increased CTR, a higher Ad Quality Score , and a reduction in irrelevant search terms.
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