readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Hubspot

AUGUST 27, 2018

What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. But even before its advanced, digital version -- the DVR -- came to fruition, television viewers began paying for what we might think of today as a "premium" membership. So what does this say about the future of online video?

Paid Search Agency 62

Paid Search Agency Video Marketing Cable Ads 62

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. Streamed content is a much more economical choice when compared to traditional cable or linear TV. In simple words, Connected TV is any TV that can be connected to the internet.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The live-streaming experiment.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Choozle

APRIL 23, 2019

Getting your ads on the big screen without the big price tag, engaging with millennials and cord-cutters , and testing out creative messaging before TV buys are just the tip of the iceberg when it comes to reasons why the latest video advertising trend is quickly surpassing traditional TV advertising. Let’s get started. CTV metrics.

Advertisements 43

Advertisements Advertising Cost Per Thousand CPM 43

Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Yet, surprisingly, few non-gaming brands are using Twitch in their marketing efforts. Twitch feels too much like the Wild West.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

Buffer

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Trend 1: In-the-moment content will win out over highly-produced content. Let’s dive in! Table of Contents.

Social Media 111

Social Media Trends Marketing AI Media 111

ClearVoice

FEBRUARY 1, 2020

And it translates into 3 cents of revenue per podcast listening hour — less than one-third that of radio or television, according to Nielsen data.”. Jennifer Ferro, president of KCRW , Los Angeles’ public radio station, said at the 2019 Werk It Festival that the trend she feels most uneasy about in podcasting is “consolidation.”.

Cable 59

Cable Television marketing Storytelling Amazon 59

Contently

JULY 14, 2016

The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Youtube 60

Youtube Cable Television marketing Storytelling 60