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B2B Marketers’ Guide to Virtual Marketing

Valasys

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. Facebook boasts to have nearly 1 billion Facebook users & companies have millions of followers who specifically sign up to follow the updates of their favorite companies.

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5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc.

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How to Crush the Competition With Inbound Marketing [#KillingIt]

Hubspot

The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." Brian offered two pieces of actionable advice: using great titles to drive social media sharing and adding "new blog post" and "please retweet" to Twitter posts to help drive viral tweets.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. But what about the use of social media between businesses?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.