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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

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Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Artificial Intelligence (AI) and Machine Learning (ML) help, by sifting through huge volumes of data in real time to find patterns, predict outcomes and suggest the next best action to each individual customer in order to move them further in their buying journey. A recent survey by VoiceBot.AI

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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. Best Practices for delivering Excellent Customer Service. A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints.