Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model
chiefmartech
MAY 12, 2020
Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. Due to effectively zero barriers to entry for new apps, the total number of specialist apps in the world collectively does not shrink.
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