Companies need to differentiate themselves from their competition – or they will lose out. Using their power messaging approach, Erik, Tim and their customer messaging company, Corporate Visions , create more opportunities, differentiate their clients solutions, and close more deals. There is a real challenge we call the “status quo barrier,” and it keeps your prospects from wanting to change. How is this different than brand positioning? It just doesn’t happen that way. But, it’s not about the medium like most people would tell you.