The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
Because, let’s be honest, if there were no barriers to entry and it didn’t take something special, everyone would do it! Due to problem-solution fit and product-market fit differentiation, getting started often proves to be the biggest challenge with this strategy. Amazon dominates the internet with over 244 million users in 2016. So what? Who cares about some mobile game?
Is Twitter for Everybody?
grow - Practical Marketing Solutions
MARCH 29, 2011
Selling differentiated personal services. There’s obviously some self-imposed barrier that I can’t or just don’t want to cross. This is an excerpt from my new book, The Tao of Twitter now available from Amazon and other book sellers. Is Twitter for everybody? Here’s an example. One of my customers is a brilliant management consultant. Small marketing budget. Tech-savvy.
Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer
MAY 14, 2015
But that means rather than finding efficiencies in the system, you’ll need to get very clever to take on Amazon, big box stores and other dropshipping ecommerce stores. Poor logistics management can lead to a subpar customer experience, due to improper tracking numbers, incorrect addresses and shipping delays. 2) The low barrier to entry. This sounds like a positive, and it is.