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MARCH 29, 2011 Is Twitter for Everybody?
Selling differentiated personal services. There’s obviously some self-imposed barrier that I can’t or just don’t want to cross. By getting in front of the curve and mastering Twitter before her customers were immersed in it, she capture a leadership position and guide them, become a valued subject matter expert, and even create new business opportunities for her company.
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NOVEMBER 15, 2011 Reality Check: It’s Not the Medium it’s the Message!
Companies need to differentiate themselves from their competition – or they will lose out. Using their power messaging approach, Erik, Tim and their customer messaging company, Corporate Visions , create more opportunities, differentiate their clients solutions, and close more deals. There is a real challenge we call the “status quo barrier,” and it keeps your prospects from wanting to change. How is this different than brand positioning? It just doesn’t happen that way. But, it’s not about the medium like most people would tell you.
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