What Is Privacy Forward and Why Does it Matter for Marketers?
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. That information combined with a user’s history can help build a persona around them.
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