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What If Content AI Was Actually Smart?

Contently

A few years ago, a client asked me to train a content AI to do my job. I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. But the client insisted that he wanted the content AI to pick the articles instead, with the ultimate goal of fully automating the newsletter. .”

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5 eCommerce Trends to Watch in 2022

Conductor

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. One brand that brings all of these together is Amazon. Analytics, machine learning, and AI.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. Which content on your site do people engage with? Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Its answer was to use a dedicated content analytics platform, Parse.ly. Content analytics tools. Customer analytics tools.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The next version of my landscape won’t cover all of them, just a large representative sample. My bonus not-quite-prediction — and take this with a grain of salt, because I’m biased on this one — is that interactive content will be a hot category in 2016 too. Those are the top things on my mind for the year ahead.

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THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

chiefmartech

A casual conversation about AI and Amazon Alexa quickly turned into a “We can build our own skill” brainstorming session with lots of excitement and broad hand gestures. Once the decision was made, our strategy and development teams developed the skill in record time — 10 days from ideation to Amazon approved skill.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. Which content on your site do people engage with? Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Its answer was to use a dedicated content analytics platform, Parse.ly. Content analytics tools. Customer analytics tools.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

IT marketers meeting buyers' online content needs. Facebook has released a new set of direct response ad units , updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Twitter announces an API to help control, standardize and mainstream retweeting.