Amazon Analytics CMO Forrester 
Porch Group Media
SEPTEMBER 9, 2020
CMOs said they spend nearly one-quarter (22%) of the marketing budget on digital advertising (13.5%), including display, video or ads on platforms like Amazon, and paid search (8.6%). In looking forward to 2021, CMOs expect increases in certain categories. In other research by Forrester , forecasts were not quite so optimistic.
The Point
OCTOBER 29, 2014
Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud.
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Marketing Insider Group
OCTOBER 14, 2019
That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. The Case for Purposeful Branding. Get your fans involved.
Content4Demand
NOVEMBER 5, 2021
Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”
Engagio
MAY 3, 2021
Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” lead scoring).
Marketing Insider Group
FEBRUARY 5, 2024
Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%
Brandpoint
JUNE 7, 2018
Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more. Host: Forrester. Location: Portland.
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