markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Allocadia

JUNE 7, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Heinz Marketing

OCTOBER 29, 2018

Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. I use this example a lot, if you go and ask Salesforce.com sales execs, people that are selling to the Fortune 100 CIOs, you ask them what their best marketing channel is and the answer I hear most often is dinners.

Top of Funnel 70

Top of Funnel Work Management Enterprise Management Conference 70

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50

ROI Paid Content Social Marketing Webcast 50