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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I think the thing you seem passionate about and that I am as well the idea that you don’t necessarily create an event and then just assume everyone’s going to show up. Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. And it was pretty good.