Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Adobe Experience Cloud Blog
NOVEMBER 24, 2009
Word of mouth is perhaps the best way to generate leads, since buyers trust referrals from their peers more than any other source of information. Social media can encourage promoters. Fred Reichheld and Bain find that the company with the highest Net Promoter Score in an industry typically grows more than 2.5X
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