Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent.

Gartner 40

Gartner Enterprise Management Spending Work Management 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Business leaders have different goals, challenges and valuation criteria, requiring sales to leverage a different language of engagement.

Gartner 40

Gartner Allocation Storytelling Spending 40

Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. Even as businesses grow the budget for this spending, marketing departments are under pressure to acquire the best combination of services while staying within their financial means.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Albacross

NOVEMBER 4, 2021

Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not. Source: Gartner, 2020). Source: Gartner, 2020). This way, your sales team can allocate more energy to engage and convert accounts with a potentially bigger deal size and higher lifetime value.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52