The BAB Copywriting Formula and How it Works
Anyword
JANUARY 25, 2022
While some formulas give step-by-step processes on how to structure your copy, the Four C’s provides more of a writing guideline for you. AIDA (Attention, Interest, Desire, Action). The AIDA route includes these four elements: Attention – Make sure your content stands out and catches the eye of your customer. The Four C’s.
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