Tony Zambito

JULY 6, 2011

  Flash forward to the present day nine years later, I believe that buyer personas in general and as a marketing and sales process is at a critical juncture needing significant change.    They amount to glorified buyer profiles that do not possess revealing insights that shape marketing or sales strategy. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Tony Zambito

MARCH 25, 2011

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.   

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    Leading up to this final part, part 1 through 4, I covered some of the misconceptions, impact of the social age, what changes were needed, and the establishing of a new role and framework. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100