Litmus

JULY 10, 2020

In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry.

Email Marketing 81

Email Marketing Paid Search Agency Class Work Management 81

OutboundView

FEBRUARY 28, 2019

Use the nine techniques below to build recurring organic traffic. If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SnapApp

AUGUST 31, 2017

In my experience, marketing that is educational, value-based and thoughtful have almost always done better than more product-centric campaigns to grow audiences at the top of funnel. However, one can’t work without the other. A more product-centric ad at the right time is going to work. Rick Ramos. James Norquay.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Outgrow

OCTOBER 12, 2022

Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. So the first one is at what age do you want to retire? About our guest: Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management.

Paid Content 52

Paid Content Top of Funnel Conversion Work Management 52

Sprout Social

JANUARY 5, 2023

Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. The food industry is a prime example of how both concepts work and why they matter. Imagine you work for a company like Netflix. Monitoring tells you what.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Convert

MARCH 21, 2023

You should never use heatmaps as a standalone form of user research – they work best in conjunction with other methods. How does it work? Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. So, while the researchers disagree on this, one thing is for sure.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

AUGUST 1, 2018

In the age of live chat, customers expect conversations to happen how, when, and where they want. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy. Sounds intimidating, right?

Conversion 77

Conversion Marketing & Strategy Marketing Strategy Paid Search Agency 77