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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), billion entries. In any case, this is where the Alterian engine should help.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Keyword research is the foundation of pay-per-click advertising. Do Keyword Research from Your Own Site’s Traffic. Using a thesaurus may seem like an antiquated way to do keyword research in today’s era of online tools, but it’s the uniqueness of this tactic that makes it useful. Researching Competitors’ Keyword Ideas.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

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You’re doing a terrible job with search and social

Biznology

They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. The long and short of it is that in Google’s endless research they’ve discovered that form is as important to their users as function. Duplicate or Aggregate, “Tag”, or “Category” Content.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. 25 Comments.

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The 21 Best Content Curation Tools

Webbiquity

Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Market share research; awareness research; media citations; analyst research.

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