Martech

OCTOBER 1, 2022

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. We also need to be more transparent about how we use consumer data to personalize experiences. Why marketers should care.

Privacy 107

Privacy Paid Search Agency Ad Exchange Transparency 107

Zoominfo

JUNE 27, 2022

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. In addition to careers, companies are transforming too.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Albert

AUGUST 10, 2018

The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Martech

JANUARY 25, 2022

How CRM enables personalization & personalized experiences. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. We’ll cover: The benefits of CRM. Who uses CRM systems?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Content Marketing Institute

MAY 8, 2018

What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. 16 Apps and Tools to Keep You Productive and Sane. joderama Click To Tweet. What makes them app-etizing.

Brand Identity 97

Brand Identity Branding Ad Building Work Management 97

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65