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Data Privacy (Archive)

The Customer

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know? It’s a key interaction enabler.

Privacy 52
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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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Signals21 – The award-winning virtual content series for marketers is back

Martech

Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies. Fast-forward to the back-end of 2021, and the privacy era still rumbles on. scrambling to follow suit. scrambling to follow suit.

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First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?

LeadsRX

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

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The Rise of Alternative Search Engines

Brightedge

Open-access technologies and inexpensive tools have allowed smaller organizations to build search engines that offer unique value propositions based on privacy, security, topical accuracy, charitable contributions, and more. Ethical or philanthropic initiatives - Ethical search engines offer a portion of their revenues to charitable causes.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” The importance of data is undeniable.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. Consumer Privacy and the Next Wave of Data Collection. Data and Privacy Regulation.