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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Do you want more website traffic, brand awareness, social engagement? Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Strategize.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Grab the embed code from the section.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Grab the embed code from the section.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. I really liked how this team aggregated the most popular SEO Success Factors in one place, showing marketers not only what works, but how to use these factors to improve rankings and traffic.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. As Galina Grigoreva, Head of Marketing at Clickadu.com, said “The ad network’s size matters, since it has got to be a consistent traffic source.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Following suit, The Trade Desk launched Unified ID (UID) in 2018, serving as a universal cookie aggregation tool.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. You hear how podcasting, blogs, and video can help build your Web site traffic to sell more tickets and increase donations. Its certainly not a business yet.