Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
However, in a small to medium-sized business, the job may be done by the same person or team. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Do you want more website traffic, brand awareness, social engagement? How Digital Media Buying Works.
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