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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

However, in a small to medium-sized business, the job may be done by the same person or team. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Do you want more website traffic, brand awareness, social engagement? How Digital Media Buying Works.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. those without direct ownership of or access to market-level data sets or comprehensive identity graphs).

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers. First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Folks in the arts have lots of video content to share - rehearsals, interviews, audience reactions -- and all of this stuff can motivate participation in a way that no other marketing medium can. You hear how podcasting, blogs, and video can help build your Web site traffic to sell more tickets and increase donations. Comments (0). |.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 50% of mobile Internet traffic in the U.K

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP). Adobe Media Optimizer DSP.