ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. 75% of those reporting high alignment have a documented content marketing strategy. It controls flow.

Top of Funnel 96

Top of Funnel Research Content Marketing Marketing Budget 96

Smashmouth Marketing

JUNE 15, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. nuvs : loves @stevenbjohnson 's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. More tomorrow. At least we're not alone.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Personas are a one-page, easy-to-read document that attempts to summarize the demographics, psychographics, pain points, incentives, hopes, and dreams of your customers. Creating that emotional connection is not easy. Why keep customers?

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37