eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. We’ll talk about some of those data services below.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

Zoominfo

MARCH 8, 2022

What is poor data quality? Poor quality data is inaccurate data. Outdated information (old job titles, changes caused by mergers and acquisitions, etc.) Bad data also prevents successful automation. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

MARCH 4, 2018

And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits. This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. Many decision-makers are hesitant to share their contact information with others. Invalid and Undeliverable Emails. Role-Based Addresses.

CRM 52

CRM Enterprise Management Business Work Management 52

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. Their models explained that businesses using intent data with predictive analytics were three times more likely to generate healthy leads than businesses solely using intent data.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98